Joanna Love

Joanna Love is Associate Professor of Music at the University of Richmond. Her research and teaching reflect an interdisciplinary focus on popular culture, media studies, and the music industry. Love specializes in 20th- and 21st-century American and popular music and its role in multimedia, including advertising, video, television, and film. Her work has appeared in a variety of print and online venues, including the Journal of the Society for American MusicMusic and Politics, Journal of Music History Pedagogy, Trax on the Trail, and American Music, among othersShe has forthcoming chapters about music in iconic television commercials for the Geico Insurance and Coca-Cola in edited collections by Oxford and Routledge. She is also co-editing an interdisciplinary book titled Contested Frequencies: Re-considering Sonic Representation in the Twenty-First Century and contributing a chapter on the music in the television series Crazy Ex-Girlfriend. Her recent book, Soda Goes Pop: Pepsi-Cola Advertising and Popular Music, was released by the University of Michigan Press in summer 2019